I am a creative, strategy-and-results-minded public relations professional who launches, builds and positions digital and traditional brands, translating into significant revenues and overall business success for my clients. In a downturn, my pro-active communications strategy and implementation will be key for cost-effective returns, credibility and profitability. My work has directly generated over-the-transom business prospect calls for my clients, resulting in new business for them. Business development and sales executives find my results invaluable for garnering buzz and access to potential revenue sources. I’m an active collaborator with senior management and business development teams, creating and executing the most effective and innovative PR strategies both online and offline, consistently delivering brand recognition, distinction, and equity. With excellent contacts across all media, my track record is superb, incorporating online, print, TV, radio and events. I have more than 25 years of public relations experience, including masterminding the most successful men's media brand of the last decade, Maxim (magazine, web site, WAP site, licensed properties). I place clients for major impact in places like The NY Times, The Wall Street Journal, USA Today, paidcontent, Mashable, CNET/BNET, ClickZ, Associated Press, Reuters, Business Week, Advertising Age, Mediapost, Today, GMA, CNN, CNBC, national radio networks, top blogs and web sites.
